Documentary Review: Pepsi Vs. Cola: The Marketing Battle of the Century (2014)

Also known as: Pepsi Vs. Coca: The Marketing Battle of the Century (title card)
Release Date: 2014
Directed by: Nicolas Glimois, Thomas Risch, Christophe Weber

Indigenius, 53 Minutes

Review:

I have no idea where this documentary first appeared, as there isn’t a whole lot of information on it, even though it is streaming for free on Prime Video for Amazon Prime members.

However, I like documentaries on business history, especially in regards to iconic companies and industry feuds.

I’m pretty sure this was an episode of a TV series that was repackaged, as it plays like that. But even so, this is a thorough and highly informational piece about the rivalry between Pepsi and Coca-Cola, which also delves into the history of each company.

I learned a lot watching this but it wasn’t an exciting documentary. It was mostly interviews with some experts in this realm, as they walked the viewer through both companies marketing strategies over their many decades in business.

This also clears up a lot of the theories surrounding New Coke and whether or not it was real or an elaborate marketing hoax. Spoiler alert: it wasn’t a hoax.

Rating: 6/10
Pairs well with: other business history documentaries.

Retro Relapse: National Food Days or National Fat Craze?

RETRO RELAPSE is a series of older articles from various places where I used to write before Talking Pulp.

*Written in 2014.

Today is National Doughnut Day. Which got me thinking about other foods that now have national days maybe not recognized by the United States government but recognized by billion dollar marketing firms. The United States alone currently has 172 nationally recognized food dates, be they days or weeks. The problem is, for every National Doughnut Day or National Pizza Day, there is a National Vinegar Day or a National Anisette Day. What the fuck are we doing to ourselves?

Some foods are iconic and a big part of our culture. I get why doughnuts and pizza have a special day once a year for their industries to celebrate and give out good deals: making boatloads of cash for the business. But why does everything deserve a special day? There are 172 in the calendar year of 365! I guess in America we don’t believe in moderation. I guess our not believing in moderation is probably why we need holidays to use as an excuse to gorge on high caloric and fatty foods. We can’t control ourselves.

Yes, I eat a lot of these things but I don’t need a special day for them and I can’t eat them all the time. Also, the vast majority of these things that have a special day, really don’t deserve them. Do we need days for mustard, spinach, zucchini, zucchini bread, trail mix, chocolate covered cherries, peanut clusters, blueberry popovers, oatmeal nut waffles, coconut tortes, chips and dip, clams on a half shell, cheese balls, pigs in a blanket, pretzels, shrimp scampi, candied orange peels, taffy, escargot, corn on the cob, yogurt, catfish, creative ice cream flavors, gingersnaps, beans, chocolate wafers, apple turnovers, bittersweet chocolate with almonds, sugar cookies, pina coladas, Grand Marnier, tapioca, gummy worms, corn fritters, peach ice cream, caviar, daiquiris, lollipops, penuche fudge, lasagna, raspberry cakes, watermelons, s’mores, spumoni, sponge cakes, popsicles, crackers, herbs, toasted marshmallows, macadamias, cheese pizza, acorn squash, hoagies, linguine, guacamole, apple dumplings, hot mulled cider, brandied fruits, bologna, candy corn, candy apples, caramel apples, fried clams, deviled eggs, nachos, Harvey Wallbanger, scrapples, vanilla cupcakes, sundaes, chicken soup, Indian pudding, spicy hermit cookies, baklava, breads, vichyssoise, carbonated beverages with caffeine, peanut butter fudge, stuffing, cranberry relish, cashews, cranberries, espresso, parfait, Bavarian cream pies, French toast, leftovers, mousse, red apples, ham salad, fruitcake, soda and champagne?

You see how ridiculous this has gotten? Those food and beverage items I just listed out aren’t even half of them. Hell, I don’t even know what some of them are. Many are even repeated multiple times throughout the year. There are multiple days for peanut butter, pizza, puddings and other stuff. Some of these “holidays” are also so specific. What’s next, a National Deep Fried Cajun Chitterlings Stuffed with Pickled Pigs Feet and Okra Day?

We’ve gotten way out of hand here, America.

Do I really need to say more on the subject?

Retro Relapse: The 25 Lessons of New Orleans

RETRO RELAPSE is a series of older articles from various places where I used to write before Talking Pulp.

*Written in 2015.

I did a similar list to this for Las Vegas a few years back after my first trip there. You can see that list here. I wrote that for another blog I used to run.

However, after my recent trip to New Orleans, which was my third, I figured that I could produce a list of the twenty-five lessons I learned while there. I have had experiences with this town before but having seen a lot of this neon glowing urban bayou, I knew that I still hadn’t seen shit and had to delve even deeper. I’ve never experienced New Orleans and not walked away with something new each time.

So let me get right fucking to it!

1. Walking places is always an adventure and you will always find a dozen or so things to pleasantly distract you on the way to wherever you are going. Never go by a clock (unless you have dinner reservations), just do your thing at your own pace and soak up everything around you. Besides, the city truly never sleeps. Well, maybe from like 6 a.m to 8 a.m.

2. The muffaletta is the greatest sandwich ever concocted. The best one I had was from the Cochon Butcher, which is right next to Cochon in the warehouse district. I was told about the legendary muffaletta at Central Grocery but they were closed the two times I went by.

3. If a person walks up to you with some sort of riddle, it is a scam. A large man walked up to me trying to display his psychic prowess regarding where I got my shoes. He told me that I got them on my feet and then sprayed a bunch of dish soap on them in an effort to hustle me for ten bucks. Fuck that guy. This is the New Orleans version of the New York City hobo who spritzes windshields with soapy water. If a motherfucker has a riddle, keep on walking – it isn’t worth the hassle of trying to be a good person and giving them the benefit of the doubt.

4. The craft beer scene in New Orleans is alive and well. My most notable stop was the Courtyard Brewery. There are a lot of other local Louisiana beers on tap all over the city as well. The Bulldog on Magazine Street and d.b.a. on Frenchman Street both have stellar selections.

5. Local girls are usually a lot of fun but some are too trusting with strangers. They need to be a bit more discriminatory with people they haven’t known for more than a few hours in a bar. I’m also assuming that the ones passing out in bars on Bourbon Street are new to town.

6. You have to look hard to find a bad meal in New Orleans. In ten days, I never had a bad meal. Well, except for hotel breakfast and that was only on one of the ten days.

7. Street musicians will heckle you. If you tip them, they will call you out for being cheap because apparently that is a way to shame people into giving out more money. White people are especially gullible.

8. Harrah’s built a giant casino in the middle of town and it seems like the most boring thing in New Orleans because the city’s nightlife and culture is so much greater than staring at cherries spinning on a slot machine.

9. Strippers go way out of their way to pull you into their sultry lair and then try to hustle you. It would almost work if their aggressiveness wasn’t so off-putting and their prices weren’t so astronomically high. Although a blind eye is turned to just about every activity in these sultry lairs.

10. The best oysters in the entire world are in New Orleans. Go to Drago’s and order the chargrilled oysters. Just don’t murder the chef afterwards like Johnny Depp from that Mexican movie. Also, every other restaurant claims they have better oysters than Drago’s. Motherfuckers are full of shit.

11. New Orleans has horrible cosplayers. Well, at least at the anime convention that was in town. I couldn’t tell what 90 percent of the people were. Although I should give props to that guy that was Jubei from Ninja Scroll because he looked like a total fucking boss. He was the only one though.

12. Fried chicken has not been experienced until it is experienced in New Orleans. In fact, experience as much of it as you can. And yes, Popeye’s even tastes better in New Orleans.

13. Cab drivers will sometimes just drive by, even if they are on duty and empty. They will also have a bloody duel with one another if they think one cut them in line while picking people up at a cab stand. Uber works great in New Orleans, however certain parishes have banned them from picking you up. Although you can be dropped off anywhere once in an Uber car.

14. Not as many people scream “Who dat!” as you would think. Also, it wasn’t football season, so my beloved Saints weren’t playing yet.

15. It is the most spontaneous city I have ever been too. At one point, a small brass band was playing on a street corner and out of the blue, the intersection became an impromptu block party and one of the greatest live musical experiences I ever encountered. There is a raw musical energy in New Orleans and it is beyond infectious.

16. Lots of people try to panhandle random shit. I bought a Miami Vice soundtrack on tape for five bucks from a crackhead, who then handed me his entire tape collection and then bolted down the street with my five dollar bill, never to be seen again.

17. Voodoo is alive and well and it is awesome.

18. Kermit Ruffins is an American icon and a true master of the trumpet. “The Sleeping Giant” James Winfield is a hidden gem. If you haven’t seen either of them live, you haven’t lived. To see them both together, on the same stage, is a life-altering experience.

19. Only assholes and tourists throw beads off of balconies when it isn’t Mardi Gras.

20. The New Orleans Pelicans have an alternate part-time mascot that is a giant king cake baby. It is the most frightening mascot in sports history. Seriously, Google it.

21. Frenchman Street may be my favorite street in the world. It has the entirety of New Orleans culture packed in tight on just a few blocks. Bourbon Street is really just for tourists and less authentic. Although Bourbon Street is still pretty damn fun.

22. A drag show in New Orleans is way more fabulous than anywhere else I have been.

23. The people of New Orleans love their city like no other local people I have encountered anywhere else. Good times or bad, they have unrelenting pride in their city and community.

24. Jazz and blues aren’t just music genres in New Orleans, they are a way of life. You can’t walk ten yards in New Orleans without passing a place billowing out amazing music. And every musician is talented. It is amazing how musically versed the people of New Orleans are.

25. I had a long talk with a Mardi Gras Indian over whiskey. He shared some awesome stories about what they do and why. He then talked about adjusting to life post-Katrina. I learned that Mardi Gras Indians are probably the coolest motherfuckers in town.

Retro Relapse: The 25 Lessons of Las Vegas

RETRO RELAPSE is a series of older articles from various places where I used to write before Talking Pulp.

*Written in 2011.

I recently got back from Las Vegas. In fact, this time last week I was still partying pretty hard in that damn town. I was there for work but it didn’t mean that I didn’t party like a raging mastodon. I entered the neon desert as a man and left as a more educated man. What knowledge did I gain during my exploits in this once mafia ruled party town? Well, here are twenty-five things, in no particular order, that I walked away with.

1. Japanese tourists cannot walk by snow globes without shaking them. When I went to the Walgreens attached to the Venetian, it was like walking into a foreign land. It was confusing; I wasn’t sure if I was in a Walgreens in Baghdad or Tokyo. It was a mixture of primarily Iraqi and Japanese tourists. I know the people in Muslim garb were Iraqi because one of them said, “There are a lot of us Iraqi in here, huh?” The Iraqis were pretty much grabbing knick knacks and slushies while the Japanese were thumbing through Vegas calendars and shaking literally every damn snow globe in the store. These snow globes were like crack to the Japanese tourists. I watched one walk by the display and he tried to fight the urge but ultimately gave in to his bullshit temptation and frantically shook three or four of them within a five second span! I swear I heard homeboy laugh maniacally when he did it too. Dude sounded like an anime villain after sniffing video head cleaner!

2. Birth control pills are often taken with alcohol. This came as a surprise to me but it probably shouldn’t have. I can’t tell you how many times I was at one of the many casino bars just hitting on some random chick and the girl got titillated enough to pop a birth control pill right in front of me. I have to admit, when they took a big sip of their cosmopolitan right after, I thought it was quite hot. In some cases it was hard for me to properly articulate my lustful feelings because in Vegas, my speech was ridiculously slurred.

3. There is never a free bench! This really pissed me off because I had to do a lot of walking from casino to casino. Just to give you an idea, if you’re familiar with the layout of Las Vegas, I had to walk from Treasure Island, across the Strip through the Venetian and all the way to the Sands Expo Center multiple times a day. My damn feet hurt! So all I wanted to do every now and again was to take a seat on a bench. However, no matter where I was, inside or outside, inconsiderate people were just sitting on benches with big ass “F.U.” smirks on their faces.

4. Strippers try and follow you home. Man, all I did with a few of my boys was walk by a strip club. Suddenly this half-dressed porn star wannabe was following us. I thought nothing of it as there are lots a big ass titties and people walking around in Vegas. Man, we went for blocks and blocks and split off in different directions. The last friend I was with wanted to go into the Venetian. We walked inside, went to the bar and this stripper sat next to us. The overly sultry lady was asking us if we wanted to bring her up to the room. We were hesitant as I didn’t need some pushy and shady trick jacking my MacBook Pro and my dirty underwear. After leaving the bar, she followed us for another twenty minutes and finally gave up. She caught an attitude when we refused to buy her a drink when she requested one. Buy me a drink bee-otch, I’m the one getting macked on!

5. Why buy a hooker when there are plenty of hot non-hookers willing to have sex with anything free of charge? Now I personally didn’t purchase a woman of the night but a few of my homies were game and were willing to spend some serious cheese. I thought to myself, “Man, there has to be an easier and cheaper way.” Well, there is. What I learned is that a lot of the people in Vegas on vacation just want to get their sex on and I mean hard – I’m talking about women too. I can’t tell you how many wanted to get pregnant with my seed every time I sat at any random bar and shot the shit. What I realized through this experience of aggressive flirtation and over-the-clothes genital rubs is that I need to move to Vegas and open up a condom store!

6. Gambling is the lamest thing to do (besides going to see the Blue Man Group). That’s about all I have to say on that.

7. Rita Rudner is never funny. This is a fact. I’m sure she is a nice lady but every time I walked by that theatre in the Venetian where they have the comedy shows, I was bombarded by videos of Rita Rudner telling her jokes. I’m assuming the two clips they run are her funniest moments, why promote her with her worst moments, right? Well, the clips weren’t funny. They were pretty awful actually. For a fifty-something chick, I’d hit it, but damn, she needs to not call her show “Now Funny”.

8. “Jackpot” isn’t just a gambling term. It is also slang for something involving a person’s head and man’s genitals. Well, at least according to this gay dude I met at Binion’s named Chip.

9. One’s comedic timing is enhanced (except Rita Rudner’s apparently). I noticed that, for whatever reason, my hilarity was at an all time high. My comebacks, insults, wittiness, general joking and tomfoolery were all at peak levels. I had myself in hysterics pretty much the entire trip. Some of this has to be attributed to the fact that I was drunk for nine straight days and I was feeling some elation from the oxygen being pumped into my room every night but goddamn! I was like Chris Rock buttfucking Carrot Top with Richard Pryor filming it and George Carlin holding the boom mic while Denis Leary was handing out disposable cameras and snacks.

10. Downtown trumps the Strip. I can’t really explain it but Downtown Vegas felt real while the Strip just felt like touristy bullshit. The style and the atmosphere were legit and I enjoyed walking around this area even though peeps kept hitting me up for change to buy beer or to have one more shot at winning it all back. Plus it was like ’80s night when I was there, not sure if it’s ’80s themed all the time but the DeLorean in front of one of the casinos mixed with the sounds of the Talking Heads gave me a serious boner.

11. Friends don’t let friends drink and pick prostitutes. I’m not getting into the details on the fiasco that taught me this lesson. You’re just going to have to trust your boy on this one and be thankful that none of us got cut by a crazy bitch lactating all over the goddamned casino. My stomach churns even thinking about it but I’m alive, no thanks to my friend’s stupidity and bad choice in seedy women. He actually, at one point, handed her his black AMEX to buy drinks.

12. Dennis Rodman digs my artwork. I found this to be a great honor because Rodman is the most stylistic cat in the history of the NBA. For him to give props on something I created was pretty badass.

13. C+ level food can be sold at A+ level prices if it is covered in enough B level sauce. Man, the food in Vegas is expensive but it isn’t as good as it looks and especially isn’t worth the price range, except for a few places. Out of all the meals I had in the nine days I was there, only two meals were all that memorable. Most of the food is mediocre and smeared in good sauces to cover up the lack of anything spectacular. Trevi in Caesars Palace provided the best meal I had in the neon desert.

14. Frankie’s Tiki Room is as good as it’ll ever get for anyone. I have to go on record and state that this is quite possibly the greatest bar or lounge I have ever been in. The place feels authentic as fuck. It’s like it has been sitting on some Vegas side street for 50 years, undiscovered. The truth is, the place was established in 2008! The music, the drinks, the atmosphere, everything is perfect. The bartender was cool as hell. I was so blown away by the awesomeness of this majestic place that I vowed to return home and open up a place as close to this as possible, except my Tiki Room will serve burgers and tots. I left this bar with a huge list of new bands to check out off of their jukebox. It was a surf rock and Tiki bar fan’s heavenly haven.

15. You can get a draft beer and a blowjob at Ellis Island for $41! I didn’t get to go to Ellis Island, which is one of my biggest regrets on this trip, but I did learn from multiple people that they have dollar drafts and one can easily get a blowjob for forty bucks behind the dumpster out back. Granted I wouldn’t want a blowjob from a forty dollar hoochie but I know a lot of people that would, so I am sharing this with you. Go get some sucky sucky, boys!

16. Supply and demand is a MFer in Las Vegas. I first realized this on my first day when I was thirsty as shit walking around the desert atmosphere. I went into a pizza place and grabbed two bottles of Aquafina. The cashier charged me $8.11! Talk about no condom shit-pushed-in prison rape! Then one of the more popular bars charged me $32 for two shots of Jameson! I quickly learned where not to buy stuff in Vegas.

17. People in Vegas believe that pirate ships had DJs. Well, at least the people who run the attractions and shows at Treasure Island believe this. I watched their pirate show and I was a bit perplexed at how they had a DJ on the pirate ship not to mention the fact that there is nowhere at sea to plug in an amp. Also, half the pirates were women which was against pirate code. Plus, these women obviously shop at Rave, which wasn’t around back then, and they danced and sung Pussycat Dolls sounding pop tunes. I guess historical accuracy isn’t important in Las Vegas.

18. The Bellagio and the Cosmopolitan are the only casinos with any real style. I stick by this statement, although the Tropicana, Bill’s and the Imperial Palace all had some unique shit. Everywhere else is exactly the same. I couldn’t tell which casino was which if I wasn’t in any of the ones already mentioned. The Bellagio is just off the charts and absolutely beautiful. The Cosmopolitan is on some next level shit. The lounge Bond in the front of the building was one of the coolest places I ever sat in while drinking a Pabst (although it was $7!). I also had a Tom Collins and a bourbon sour. The best part about Bond was that there were multiple go-go girls dancing over my head! Needless to say, I fell in love with both of these awesome casinos.

19. Celebrities are much cooler in Vegas. Well, at least the handful that I met were cool as balls. I won’t name them because I ain’t out to give free publicity and I’m not trying to wow anyone with a list of people who’s hands I shook. In any event, every celeb I saw was mad cordial and cool with shooting the shit for a few minutes. One celeb I got to hang out with at the casino bar for a good hour. He was a dope ass cat.

20. Cab drivers are the coolest dudes in town. That may sound crazy and you may think that they are all foreign dudes with little to no knowledge of the English language. In some cases this is true but the few who I really talked to were badass. One guy I met used to fight off elephant poachers in Africa. He was like the African Teddy Roosevelt. I should have got his autograph because my time with him trumped any of the celebrity bullshit. The conversation was well worth him “getting lost” and sticking me with a $78 cab bill.

21. Casino security won’t stop a pimp from hunting you down. This is a scary thing because when a friend of mine dissed a hoe, the pimp came hunting. When the pimp tried to follow him, security didn’t even attempt to stop the brute. Luckily for my friend, he got away safe. The lesson learned here though, is that pissing off a pimp in Vegas is a bad idea, especially when security isn’t going to protect you from getting a brick bounced off of your eye.

22. After 4 am, most high class prostitutes run 2-for-1 specials, as in you can get two hoes for the price of one hoe! Just don’t get swindled and make sure your important shit is in the safe before bringing these pro-sluts up to your room. Then again, you’re probably not getting sloppy seconds or treacherous thirds, you’re getting frothy fourths or filet-o-fish fifths (and we’re talking extra tarter sauce if ya feel me). So play it safe!

23. Blueberry pancakes and Mai Thais compliment each other like “whoa!” That is all. Just go try it! But you better have a hell of a sweet tooth and be inebriated beyond comprehension.

24. If a girl tells you that she has been drugged and that the couple who are buying her drinks are trying to have a threesome, she is probably trying to recruit you for an orgy full of old fat Canadians. I started to think this girl needed to be protected from these vile creatures but then instincts prevailed and I realized that it was a ploy to get my seed. Nope, not happening trollop!

25. Nine days in Las Vegas is probably too long because then you start seeing things you can’t unsee. Just a word to the wise.

Retro Relapse: Bitch, Eat a Cheeseburger

RETRO RELAPSE is a series of older articles from various places where I used to write before Talking Pulp.

*Written in 2014.

I am fortunate enough to have a lot of attractive female friends; I don’t say that to brag or to paint myself as the pimp of the year. I just happen to know pretty chicks and have built up a good rapport with them because it really isn’t that hard if you are yourself and not a complete douche or an emasculated wuss. But trashing douches and wusses isn’t the point of this post, the point is to discuss what I’ve noticed and experienced with some of these ladies and their apparent body image issues.

A lot of women seem to think that starving themselves and being as skinny as possible is attractive. Well, it isn’t. In fact, it is kind of gross. To be clear, skinny girls in general aren’t gross. I’m talking about that special breed who obsess over their thinness to the point of looking like a starving child in a third world country. To be blunt, most guys I know don’t want to fuck a bag of bones. Truthfully, your apparent fragility frightens us.

So what is responsible for this disturbing trend? One could blame the trash magazines at the grocery store checkout or reality television or whatever other pop culture scapegoat that is too easy to point at. The problem is much deeper than that, however, and I think that those things aren’t the root of the issue. They certainly magnify it and add to the crisis but the root seems to come from a massive desire by many women to live up to impossible expectations, not set by men but set by other women. In the way that dude bros are overly competitive in the gym at becoming freak beasts, many women are overly competitive at trying to look as thin as humanly possible without actually dying. Well in most cases, because some women have died from this behavior.

Now they don’t do it to attract a mate, even though they might believe that that is their real motivation, they do it to be better than their friends – to look the thinnest and hottest at the beach or the tofu barbecue pool party. It certainly isn’t for us guys and if it was, it’d be pretty idiotic considering that most of us aren’t envisioning ourselves as the male co-star in some sicko starvation porn.

Personally, I like a woman with curves and hips and a shapely figure, not a woman that looks like tits on a stick. Most normal dudes I talk to, feel the same way. I do have one friend though that likes anorexic looking girls. But that’s just because he sees such girls as hot due to the fact that it implies that they’ve got issues; he’s attracted to unpredictable and crazy birds. I mean, if that’s the dude you want, ladies, then stick to your plan of eating raw kale with celery flakes while trying not to pass out from exhaustion on the elliptical.

I’m not saying all this to be a dick, I’m saying it so that you stop trying so hard to become a living fantasy. Us guys don’t care and those of us who may press you into harboring these insecurities that you aren’t good enough because you simply looked at a Thin Mint, are assholes. Besides, those guys, like you, are just trying to compete with the impossible standards they’ve built up in their own minds in order to compete with the other like-minded fools of their same sex. Essentially, I guess this is just as much a post for those guys as it is for you starving girls.

Strive to be healthy, strive to have a good figure but know what that is. Because just as you can be too big and unhealthy, you can also be too small and unhealthy. Instead of silently and passive aggressively competing with your peers who are doing the same, why don’t you all just accept reality and support one another. Be healthy together, not insane against one another. And most importantly, enjoy life and eat a fucking cheeseburger once in a while.

Besides, a great cheeseburger is better than sloppy mediocre sex with one of those jacked up pretty boys that you think you’re doing all this for. You know the dudes I’m talking about; the ones who are looking in the mirror instead of at you during your weekly one night stand.

Retro Relapse: Full English Breakfast: The Fuel of An Empire

RETRO RELAPSE is a series of older articles from various places where I used to write before Talking Pulp.

*Written in 2010.

It should be no surprise, at this point, how much I love waffles or breakfast food for that matter. So one particular breakfast item that I’d like to talk about and pay homage to, as my homie Greg calls it, is a “proper” full English breakfast. The Red Coats definitely created one of the greatest feats in the history of mankind when they assembled this culinary miracle.

The “proper” full English breakfast is comprised of many fine treats and can be presented with several different options. Generally, it is served with two eggs (I like 3-4 myself), “proper” English bacon (which is different than American bacon), fried tomatoes, fried mushrooms, toast, “proper” English sausage (which is much larger than American sausage) and black pudding. Some versions come with baked beans in tomato sauce, some variation of potato and other vegetables. The breakfast is usually accompanied by “proper” British tea (hopefully free of tariffs).

After discovering this awesome monster of a breakfast meal, I now realize why the Red Coats were so hard to defeat during the American Revolution. I wouldn’t want to fight anyone with a full breakfast in their stomach. It is no wonder why the British were able to nearly take over the entire world. That’s why I am glad that they are now our ally and we have the luxury of sharing our breakfast food with each other. Between full breakfasts in the UK and Waffle Houses in the US, there is nothing our two peoples cannot accomplish.

I’m sure the British swashbucklers used to eat these everyday, no matter what side of the law they were on. Full English breakfasts have been known to quicken swordplay, increase jumping height, enhance acrobatics as well as making someone literally impervious to musket balls. Merlin actually existed and was powered by full English breakfasts and the blood of trolls, whose blood was used to make black pudding before they became extinct. Now they just make black pudding with the blood of pigs and cows; I guess dragons and orcs are hard to find. King Arthur, the greatest warrior king ever, used to bathe in full English breakfasts for hours. Excalibur was forged in the same fires where the first full English breakfast was cooked.

If only the British could properly harness the power of the “proper” full English breakfast, as they did before troll extinction, they might have the power to destroy all evil in the world! If the whole world ate “proper” full English breakfasts, than we’d all be liberated and powerful yet peaceful due to the spiritual balance that the meal brings at the start of the day.

Sorry, I’ve been writing this while drunk on a “proper” full English breakfast. But it could also be the bottle of Scotch I just used to rinse out my liver.

The McDonald’s Double Drive-Thru Is Bullshit

*The Bullshit Series started on an older blog but I wanted to bring these articles back here, as I have new installments for the series that I want to release over time. The series focuses on things that I think are bullshit… like filet mignon, Zubaz pants, the Pro Bowl and diets.

*Written in 2015.

The McDonald’s double drive-thru is bullshit. It is a clusterfuck of biblical proportions. Seriously, whose idea was this? I’d like to meet them.

Okay, let us look at this objectively and in theory. In theory, in a perfect world, this is probably a fairly decent idea. It allows McDonald’s to process orders more quickly because obviously they are struggling financially and need more money. But really that is only the real benefit I see.

And what good is processing orders, or really just taking orders, at a faster rate considered more efficient when the split line has to merge back together?

Okay, the idea is actually crap in theory.

Here’s the real problem. McDonald’s really overestimates the logic and patience of human beings. They also overestimate their acceptance of change and learning new things.

One, people are generally morons. Two, people resist change. Put both of those things together and you get the mess that I have to deal with every time I just want to grab a Sausage McMuffin and a shitty iced coffee because I am too lazy to make my own breakfast.

What I usually deal with is people who aren’t sure where to split the line because the arrows are just suggestions and not a law punishable by Mayor McCheese and Officer Big Mac.

So we get impatient dickheads who swerve out of the long line violently and cut several cars to get to the second lane before the suggested traffic split. It creates tension and road rage. People who try to follow the rules and be orderly are fucked over by self-absorbed pricks who can’t wait an extra few seconds for a McFlurry.

Then when the cars are supposed to merge back together, people don’t seem to understand how this works. I constantly see people yelling and beeping their bitch horns because they are already pissed off and think that the other person is trying to cut in front of them again. People don’t understand that the line should merge back together in the sequence of completed orders. If you finish your order, you are in front of the other person still talking into the monitor. It is pretty simple but it is still over many people’s heads.

Also, McDonald’s is squeezing this concept into every location possible. The two McDonald’s locations closest to me don’t really have room for it. It is really hard to navigate in limited space, especially when other people trying to just move around the drive-thru, who aren’t in it, can’t get through or have to enter the drive-thru traffic because they are stuck just trying to get out of the parking lot.

A double drive-thru doesn’t need to be rocket science but it is because people don’t know how to use it, even after a few years.

And the worst are the assholes who aren’t paying attention and hold up their half of the line, allowing people to cut in and screw up the sequence of orders to be picked up.

This article doesn’t need to be long, the point has been made. But apparently there are “studies” that claim McDonald’s bullshit drive-thru experiment works. They are probably the same “scientists” that claim that clowns aren’t terrifying. Hence, they are on McDonald’s clown-loving payroll.

I could just park and order inside but then again, people don’t know how to form a line there either.

I think line forming was the first thing I learned in school.

Fast food should be convenient. McDonald’s has now made it the equivalent of trying to board an overbooked flight.