Retro Relapse: 30 New Taglines For Popular Beers

RETRO RELAPSE is a series of older articles from various places where I used to write before Talking Pulp.

*Written in 2015.

I’m a beer snob. I’m fine with that, as I can’t stomach the mass produced swill that many seem to also not enjoy, other than getting a buzz while watching their pigskin team on Sundays.

Every time I go to a party or a bar that is in the midst of pigskin game watching, I am usually offered up one of these choices. When in Rome, drink swill… or something like that.

Anyway, I figured that since I am in advertising and marketing, I could use that skill in an effort to come up with new taglines for these really popular brews.

So here we go!

1. Budweiser – “‘MERICUH MOST PURE! YEAH! FERTBALL!”
2. Bud Light – “The renewable resource – piss that makes you piss.”
3. Bud Light Platinum – “High class white trash you can drink.”
4. Bud Light Lime – “I want my Corona, AMERICAN!”
5. Bud Ice – “Wait… there is no ice in this piss? Can you even freeze piss?”
6. Busch – “The St. Louis Cardinals of beer.”
7. Busch Light – “The Memphis Redbirds of beer.”
8. Miller Lite – “That ’70s beer.”
9. Miller High Life – “Goes good with those deviled eggs that have been sitting out since yesterday.”
10. Coors Light – “Magic blue mountains to tell you when it reaches maximum sucktitude.”
11. Mic Ultra – “Perfect for those Gossip Girl reruns.”
12. Natural Ice – “Why am I Hulking out? ARGH!!! HULK SMASH!!!”
13. Natural Light – “SHE-HULK SMASH!!!”
14. Keystone Light – “For those who have a light appreciation for Pennsylvania.”
15. Pabst Blue Ribbon – “It’s a Gainesville Saturday night, up in here!”
16. Yuengling Lager – “Craft beer that doesn’t taste like craft beer.”
17. Labatt Blue – “Tastes like watered down hockey sweat.”
18. Labatt Blue Light – “Tastes like water with a bit of hockey sweat.”
19. Heineken – “Doogie Howser approves!”
20. Becks – “German Budweiser.”
21. Stella Artois – “Whoa! At least I got a good buzz and it’s not horrible!”
22. Foster’s – “Australian for “ass juice”.”
23. Dos Equis – “The most interesting marketing lie in the world.”
24. Corona – “The Taco Bell of beers.”
25. Corona Light – “So good you have to fill it with sixty limes.”
26. Modelo – “Corona in a pretentious bottle.”
27. Tecate – “Premier lucha libre advertiser since 1890.”
28. Pacifico – “It’s like a salty ocean with an “O” at the end of it.”
29. Red Stripe – “Jamaican me not like this beer!”
30. Guinness Draught – “Actually, quite good! The Irish win!”

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