Talking Pulp: Rest In Peace – DC Comics – 1934-2020?

I’m glad I’m no longer a customer of AT&T. I left them behind a few years ago and I have been really happy not giving them my money anymore. But since buying Time Warner, they’ve been going through everything with a fine tooth comb and shutting down divisions that they don’t deem as profitable enough.

I was first directly affected by this back in November of 2018 when they pulled the plug on FilmStruck, a streaming service that was a joint effort by Turner Classic Movies and the Criterion Collection to present classic and historically significant motion pictures from all eras. It was also, by far, my favorite streaming service out of them all. In fact, I wrote about that dark day here.

When FilmStruck was struck down, I knew that it was only a matter of time before AT&T took the ax to other divisions within their entertainment sectors. Looking across the board, it was easy to ascertain that DC Comics’ days were most assuredly numbered.

The writing has been on the wall forever and not just for DC but for Marvel and the entire comic book industry, as a whole. Sales are terrible, comics are too expensive and most importantly, above all else, the creative side of the equation is mostly deplorable.

The comic book industry (like the rest of the entertainment industry) has had an agenda-driven ax to grind for several years now. It’s turned people away, as has the behavior of many of these “creators” on social media.

In fact, many of these big entertainment juggernauts actually don’t do anything to stop the despicable behavior of those they employ. They’ve even brushed this shit off, claiming that they’re just independent contractors and entitled to their own opinions. I’ve written about these “creators” and companies’ bullshit before though, which you can check out here and here.

The point of this article, though, is to point out that DC Comics, in its current form, is beyond repair and that AT&T is most likely pulling the plug.

Now nothing has been officially announced, as of yet, so take this as rumor until more comes out.

However, it looks like this is possibly happening sooner rather than later, based off of some texts I got from an intermediary with an insider, who has worked at DC for over a decade. Who they are doesn’t matter but it’s not hard to see the forest for the trees.

What I’ve been told is that this was planned before COVID-19 made things a lot worse and that this viral event has actually sped up the company’s demise.

I felt that this should come as no surprise after their publisher Dan DiDio “stepped down” on February 21st of this year with no one being announced to step in and fill that void. I guess it made Jim Lee the top guy by default but what has he done since this happened? He’s done a Kickstarter for a backpack and he’s hosted art auctions.

Additionally, DC Comics’ 5G initiative has been met with severe backlash and it hasn’t even started yet. It was scheduled to kickoff this summer and it was DiDio’s newest and latest big plan to save the industry and get sales booming again.

Well, when you’ve rebooted your universe multiple times in the last decade or so, people become sick of these sort of half-assed and short-sighted shenanigans. Plus, no one really wants to see core DC characters get replaced by diversity characters. This bullshit hasn’t worked for Marvel but apparently these comic book companies can’t learn from past mistakes, have no real fresh ideas and apparently don’t care about profit.

This all boils down to profit. Especially, when you have been absorbed by a massive corporation that only cares about their bottom line, a line which DC Comics is definitely below.

The rest of the information that made its way to me says that COVID-19 was the deathblow for DC and that AT&T is planning on making an official announcement in June. They also said that it is doubtful that they will wait until June now, as the damage is quite severe. Plus, people working for DC will most likely get pissed and start leaking more information between now and then. AT&T will most likely want to stay ahead of that or they’ll do what companies do in these situations and deny it until their hand is forced to be more transparent. That’s the beauty of publicly traded companies.

The plan is for DC to release what is already in the pipeline over the next few months but there will be no new books after what is currently finished. With Diamond, the comic industry’s “monopoly” distributor, falling apart due to COVID-19, DC is looking for other distribution avenues. But this is probably just a short-term thing to get these last comics out and to try and turn some profit while they still can.

While this may feel like a punch in the gut, it doesn’t mean that characters like Batman, Superman and Wonder Woman are gone.

AT&T still owns the IPs to these characters and those IPs will most likely always be lucrative, as they will continue to produce movies, television shows and merchandise till the end of time. This really just effects the comic book division itself.

This also doesn’t mean that we will never have comic books of these characters again, either. AT&T could license these characters out to other publishers in the same way Hasbro licenses out G.I. Joe, Transformers and other IPs to IDW Publishing. Hell, all major IPs that aren’t specifically owned by DC or Marvel are mostly produced by indie companies like IDW, Dynamite, Dark Horse, Boom! and a slew of others.

Side note: Marvel has already licensed their own characters out to IDW for their kids line of comics, despite still being in business themselves.

Plus, the monthly model of people buying floppy physical issues of comics doesn’t seem to be the best model anymore. Yet, crowdfunding comics has been blowing up and creating a boom in that sector of the industry. The mainstream tries to ignore it and brush it off but just look at how well a lot of the Comicsgate creators’ books have done.

The mainstream wants to paint Comicsgate as their enemy and well, they are. They’re defying what has become the mainstream industry’s standard and are pulling fans away from failing publishers like DC and Marvel while reinvigorating comic book readers who walked away some time ago. But it’s easier for the mainstream to demonize and act catty than to just do better and look at competition as a good thing.

So while Comicsgate and other crowdfunders are the enemy of the mainstream, they’re also the savior of the comic book industry because they’re keeping it alive and growing it by bringing in new readership.

While I am not a fan of labels, I am a fan of prosperity, success and in regards to the comic book medium, quality. It’s that quality thing that the mainstream publishers are having a hard time with, as they flood the shelves with comics people don’t want by “creators” who wouldn’t have been allowed anywhere near the industry just a decade ago. And that’s not to say that all Comicsgate books are great but the cream of the crop is much better than anything Marvel or DC has put out in quite awhile. Excluding Sean Gordon Murphy’s Batman stuff, though, as his White Knight comics are, by far, the best things put out by the mainstream in years.

Again, take this information as rumor but with everything that’s happened just in the last few months, DC Comics, in its current form, is probably not going to be here by year’s end.

Update:

Apparently, IDW Publishing started laying people off just minutes after I posted this article. It’s not looking good, folks.

Update #2:

I was told by someone close to the situation, that some sort of official decision will be made following the July 4th weekend.

Update #3 (8/10/2020):

It’s not looking good for current DC employees, as layoffs are expected according to Bleeding Cool and Variety, which estimate 650 layoffs from Warner Bros. companies, as a whole, in addition to HBO, which is expected to lose 175. Bleeding Cool article here.

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