Vids I Dig 101: Toy Galaxy: The History of ‘Jem’: The ‘Transformers’ Formula Applied to a Show For Girls

From Toy Galaxy’s YouTube description: On this episode we cover the history of Jem and the Holograms.

After having much success with Transformers and G.I. Joe, Hasbro decided to take that same formula of a cartoon developed around a toyline and apply to a line aimed mostly at girls.