Also known as: Pepsi Vs. Coca: The Marketing Battle of the Century (title card)
Release Date: 2014
Directed by: Nicolas Glimois, Thomas Risch, Christophe Weber
Indigenius, 53 Minutes
I have no idea where this documentary first appeared, as there isn’t a whole lot of information on it, even though it is streaming for free on Prime Video for Amazon Prime members.
However, I like documentaries on business history, especially in regards to iconic companies and industry feuds.
I’m pretty sure this was an episode of a TV series that was repackaged, as it plays like that. But even so, this is a thorough and highly informational piece about the rivalry between Pepsi and Coca-Cola, which also delves into the history of each company.
I learned a lot watching this but it wasn’t an exciting documentary. It was mostly interviews with some experts in this realm, as they walked the viewer through both companies marketing strategies over their many decades in business.
This also clears up a lot of the theories surrounding New Coke and whether or not it was real or an elaborate marketing hoax. Spoiler alert: it wasn’t a hoax.
Pairs well with: other business history documentaries.