The McDonald’s Double Drive-Thru Is Bullshit

*The Bullshit Series started on an older blog but I wanted to bring these articles back here, as I have new installments for the series that I want to release over time. The series focuses on things that I think are bullshit… like filet mignon, Zubaz pants, the Pro Bowl and diets.

*Written in 2015.

The McDonald’s double drive-thru is bullshit. It is a clusterfuck of biblical proportions. Seriously, whose idea was this? I’d like to meet them.

Okay, let us look at this objectively and in theory. In theory, in a perfect world, this is probably a fairly decent idea. It allows McDonald’s to process orders more quickly because obviously they are struggling financially and need more money. But really that is only the real benefit I see.

And what good is processing orders, or really just taking orders, at a faster rate considered more efficient when the split line has to merge back together?

Okay, the idea is actually crap in theory.

Here’s the real problem. McDonald’s really overestimates the logic and patience of human beings. They also overestimate their acceptance of change and learning new things.

One, people are generally morons. Two, people resist change. Put both of those things together and you get the mess that I have to deal with every time I just want to grab a Sausage McMuffin and a shitty iced coffee because I am too lazy to make my own breakfast.

What I usually deal with is people who aren’t sure where to split the line because the arrows are just suggestions and not a law punishable by Mayor McCheese and Officer Big Mac.

So we get impatient dickheads who swerve out of the long line violently and cut several cars to get to the second lane before the suggested traffic split. It creates tension and road rage. People who try to follow the rules and be orderly are fucked over by self-absorbed pricks who can’t wait an extra few seconds for a McFlurry.

Then when the cars are supposed to merge back together, people don’t seem to understand how this works. I constantly see people yelling and beeping their bitch horns because they are already pissed off and think that the other person is trying to cut in front of them again. People don’t understand that the line should merge back together in the sequence of completed orders. If you finish your order, you are in front of the other person still talking into the monitor. It is pretty simple but it is still over many people’s heads.

Also, McDonald’s is squeezing this concept into every location possible. The two McDonald’s locations closest to me don’t really have room for it. It is really hard to navigate in limited space, especially when other people trying to just move around the drive-thru, who aren’t in it, can’t get through or have to enter the drive-thru traffic because they are stuck just trying to get out of the parking lot.

A double drive-thru doesn’t need to be rocket science but it is because people don’t know how to use it, even after a few years.

And the worst are the assholes who aren’t paying attention and hold up their half of the line, allowing people to cut in and screw up the sequence of orders to be picked up.

This article doesn’t need to be long, the point has been made. But apparently there are “studies” that claim McDonald’s bullshit drive-thru experiment works. They are probably the same “scientists” that claim that clowns aren’t terrifying. Hence, they are on McDonald’s clown-loving payroll.

I could just park and order inside but then again, people don’t know how to form a line there either.

I think line forming was the first thing I learned in school.

Fast food should be convenient. McDonald’s has now made it the equivalent of trying to board an overbooked flight.

3 thoughts on “The McDonald’s Double Drive-Thru Is Bullshit

  1. We have these here in the UK too and the mcdonalds’ are definitely too small for them. You always see cars stacking up in one lane and others using the second one as an overtaking lane. Personally I park up and use one of the touch screens inside to order. I’m no supporter of sacrificing the human element in favour of screens and computers but when its mcdonalds we are talking about, its no great loss.