DiGiorno Design-A-Pizza Kit Is Bullshit

*The Bullshit Series started on an older blog but I wanted to bring these articles back here, as I have new installments for the series that I want to release over time. The series focuses on things that I think are bullshit… like filet mignon, Zubaz pants, the Pro Bowl and diets.

*Written in 2014.

Let me start by saying that I do like DiGorno’s pizza. This isn’t a knock against their quality and what they produce in general, which is one of the best frozen pizzas on the market.

Recently though, they’ve come out with this “Design-A-Pizza Kit”. C’mon, man? Really?

This is a product that takes financial advantage of the complete idiot. Reason being, it is pointless and stupid. If you buy this, you have no imagination and are buying into some marketing ploy to make frozen pizzas more interesting. Fuck that, it’s a goddamned frozen pizza! How interesting can it be?

And by financial advantage, I mean that this thing costs extra. Yeah, it costs extra to put your own toppings on a pizza. Fuck that! You want to charge me more money, you better not be a lazy ass and you better put the damn toppings on! Why am I paying DiGiorno more money for me to do extra work? It’s like some sort of socialist welfare system where I’m paying these deadbeats out of my own pocket not to work.

Rewinding back a bit, yes, I attacked the imaginations of those who would purchase this. Why? Well because they apparently didn’t have the foresight and creativity to realize that every frozen pizza they have ever bought is essentially a “Design-A-Pizza Kit”.

You see, every frozen pizza comes with its toppings already on top of it. Sure, they don’t come in organized little pouches to make you feel special but ultimately, you can take the toppings on your frozen pizza and rearrange them (or remove them). They aren’t glued to the fucking cheese. No! You can physically move the pepperoni, sausage and veggies around however the hell you want. Why do I know this? Because I’ve done it. I guess that makes me the most creative frozen pizza-eating motherfucker in America. I’ll take that distinction and title with some serious pride.

There was one time when my ex-girlfriend was all like, “What the fuck? I don’t want meat pizza?!” So I took all the meat off of her half and added it to my half and that was that. She got what she wanted, which didn’t prevent her from still being a whiny bitch, and I got double meat plus other toppings. We both won, other than her attitude – her attitude was a loser.

The ads for this pizza just irritate me. A bunch of “hip” younger motherfuckers making smiley face pizzas with minimal toppings. Why would I want some bullshit smiley pizza? The assholes in the commercial wasted like 95 percent of the toppings. This is just some pretentious hipster pizza.

Really though, all irate ranting aside, how stupid is this?

I guess if you have kids and shit, it can be entertaining and whatnot. But seriously, if you want your kids to have a cool pizza-making experience, make that son of a bitch from scratch. When my mum was like, “Hey you wanna make a pizza pie?” and six year-old Rob was like, “Hells yeah!” my mum made some damn dough, rolled that shit out, tossed it around like some uncooked bread frisbee, hand cut all the toppings, made the sauce from scratch, shredded the cheese and then had me put it all together like some badass Italian Frankenstein’s monster that we could eat! It was a great experience and certainly way better than if she had pulled out DiGiorno’s “Design-A-Pizza Kit” and told me to just open the boring ass pouches and drop the boring ass contents on a boring ass frozen pizza.

Maybe I am overreacting here and reading way too much into this, making a big deal about something trivial and unimportant?

No, fuck that! This is a pretty asinine product and when I see people buying it, I will immediately know that they are escaped mental patients trying to blend in to society. You’re not fooling me you crazy bastard! I see your “Design-A-Pizza Kit” and I know that you’re an insane person!

This product just makes no sense to me. If it makes sense to you, you make no sense to me. That’s it.

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