Comic Wars was a pretty interesting read, as I’ve always liked books about business and corporate histories. What made it even more interesting was that it covered a really dark time in the history of Marvel Comics.
The gist of this tale is told around Marvel Entertainment’s bankruptcy near the turn of the century. It goes through all of the steps, bad business decisions and market changes that led to shit figuratively hitting the fan at the “House of Ideas”.
Being that I was a huge fan of Marvel’s toyline done by Toy Biz, I found all that stuff really interesting. Also, this was cool to read because when Marvel really started to suffer, I was actually at a place in my life where I wasn’t reading comics very often and I had no idea that the industry, as a whole, was struggling. As far as I knew, everything was still booming and it wasn’t until a few years later when Marvel started selling off the film rights of their flagship characters that I saw the writing on the wall.
This book is thorough, captivating and damn informative.
This would actually be a great documentary if someone decided to adapt this true tale into a film with interviews featuring all the key players in the story.
Pairs well with: other books about the comic industry from the last few decades.