Retro Relapse: Men Who Drink Mic Ultra Are Missing the Point

RETRO RELAPSE is a series of older articles from various places where I used to write before Talking Pulp.

*Written in 2014.

There is a class of male out there that is far and away the most emasculated and douchebaggy of all others you will find at your local watering hole. They are the Mic Ultra drinker. Granted, there are other beers that fit this template but Mic Ultra is the most popular. Bud 66 is probably the second most popular of these bottles full of ass swill. Really though, any light beer or mega light beer should be included here. If you drink beer infused with lime or some other bullshit, you might as well make an appointment with the vet to finalize your neutering and go to the surgeon and have your taste buds removed because you aren’t deserving of them.

Beer is something to be enjoyed, something to savor, something to remind us of our manly passions and reinvigorate our masculinity. It’s not something a man should drink just for a quick buzz while trying to cut back on calories and carbohydrates. Beer is calories and carbohydrates. Calories and carbohydrates are energy. Beer is the essential energy we need to build massive warehouses to hold more beer! It is a divine cycle, one that powers us, empowers us and makes our taste buds and stomachs reach monolithic levels of ecstasy and heavenly bliss! Beer is the most romantic thing in our lives. Well, ribeye, whiskey and camping are pretty romantic too.

The guy who drinks Michelob Ultra is one of these seven things:

Number One: He is a guy who doesn’t make his own decisions because the love of his life is a dictator and he’s too afraid to man up. Reason being, he really enjoys the privilege of going down on her once a year on her birthday and the rare times she schedules for him to look at the closest thing to porn he is allowed to see, the underwear section of her Spiegel catalog.

Number Two: He is a trendy fuck and has no idea what tastes good and follows the crowd. Since he’s trying to socialize with boring one-dimensional women at the bar, he unknowingly mimics them and walks around sipping Mic Ultras like a twat. This guy drank Zima in high school and Smirnoff Ice in college. He has a collection of Hpnotiq bottles on his fridge at home. He is also a really shitty tipper but portrays himself as a baller.

Number Three: He is actually worried about his caloric intake. Yet he ate a triple bacon cheeseburger for lunch, had a monstrous breakfast burrito before work and is probably going to hit the drive-thru on the way home from the bar or gorge on some Entenmann’s in bed while watching The Colbert Report. He is the guy that orders a Biggie-sized number two and a large Frosty but asks for a Diet Coke to drink. He thinks that the five minutes he spent on the elliptical last week accomplished something.

Number Four: He is a guy who is completely susceptible. He sees the Mic Ultra billboards and trucks everywhere, so he just mindlessly orders one because his environment tells him to. He probably wears khakis for every occasion and owns a “man bag”. He also can’t figure out why he’s held an entry level position going on five years. He participates in “Movember” and hopes no one notices his shit mustache and can’t wait to shave it. He has a closet at home full of “As Seen On TV” products that he has never opened.

Number Five: He is a man that is completely lost. I use the word “man” very loosely. He could be a man, deep down inside. However, he needs to find a respectable beer or a good whiskey, pound it and let his nuts drop like a Dutch oven! He tries really hard to be one of the guys but finds that “harder” beer to be unpalatable. He doesn’t realize that a guy drinking Mic Ultra doesn’t have the right to his opinion about palatability. He’s the type of guy that asks others if they want to split a dessert at a nice restaurant.

Number Six: He is just a total fucking douche. He thinks he is the king of the bar, the grand puba of style and usually hits on women with insults. He subscribes to Maxim and heeds the advice of the headlines at face value because he doesn’t actually read the magazine. He argues with bouncers for no reason, pushes his way through a crowd to cop feels and usually has an entourage of just as douchey males. He buys Mic Ultra because it’s cheap and he’s used to stealing it from his older sister when she’s at work because he is unemployed and doesn’t have his own place.

Number Seven: He is actually a real manly motherfucker and he likes Mic Ultra, embraces its shittiness and doesn’t give a shit what you or I think about it. He drinks it like a champion and scans the bar ready to throw a tomahawk at anyone challenging his awful taste for ultra-light piss lager. He knows it’s bad, he doesn’t care, he drinks it, he likes it and fuck guys like me with our pretentious beverages and lifelong journeys to expand and mature our palates. There is nothing you can say to this savage wildebeest that will get him to try something else. I actually respect him for this. Although, I’d respect him more if he chugged 10W-30.

What all seven of these types of guys have in common, is the fact that they don’t know anything better than the absolute worst. They are like soldiers who get home from war and don’t stop eating crappy MREs. They’re an adult who grew to full maturity physically but still has a diet of just Gerber baby food. They’re like an adult that chooses to stay seated at the kiddie table, eating Spaghetti-Os over prime rib. There is a whole world full of options and to not exercise that and take a leap and develop a sense of adventure is the antithesis of manliness.

Life is about new experiences, new adventures and seeking out the best this world has to offer. To the dudes drinking Michelob Ultra, come out of your fucking shell! Grasp the best that this world has to offer and enjoy the fuck out of it. Stop tip-toeing through life like a bitch and start stomping your feet like a beastly fucking orc! Or keep drinking your sad excuse for a beer and wonder why everyone else’s lives seem so much more awesome than yours.

I can’t tell you what beers to try, as everyone has different tastes and a palate grows and changes with time and experience. But you can’t expand your palate sucking on sand and shit.

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