Sometimes I read books within my own field. Since I am a Creative Director, I like to see what is out there from time to time that pertains to what I do for a living. I don’t often review these sort of books but when something unique comes along, it is worth pointing out.
And that’s what Dear Client is, something unique and without realizing until I read it, something necessary.
Granted, I don’t know how many people that aren’t creatives will want to read it, as most of the ones I deal with on a regular basis, don’t seem to give a shit how they treat me, the creative process or even want to understand what the goal of it all is. But I work in a pretty toxic environment that most creative types run away from… and have.
If only I could get my bosses to read this but if it isn’t some cheat sheet to fantasy football, they’d probably just use it to prop up an unbalanced desk or throw it in some drawer for a personal assistant to discover a decade from now.
Bonnie Siegler wrote something fairly magnificent though and it is both thorough and straight to the point. Its bluntness is great but it’s not a mean bluntness, more like cutting away the bullshit and just stating things simply so anyone can grasp it. There’s no technical jargon or artist lingo that will be hard for the layman to understand. It spells out things nicely and provides a road map on how to approach every scenario in this book to come out with a win-win situation for all.
Siegler’s book is organized into 66 chapters, all of which are just 2-4 pages each. There is a lot to take in but the book is well organized and easy to go back and reference, if need be.
While this is written to help out those dealing with creatives, it is beneficial to creatives too, as it is a reminder of how things should be done. It’s also great to have someone explaining our side of the coin to the business world in such a good way.
Kudos to Bonnie Siegler for having my back and creating something so valuable, easy to pick up, straightforward and honest.
I couldn’t put this down but it is a quick read, as I finished it in just over an hour.
Pairs well with: Truth be told, there really isn’t another book like this. At least that I have come across.