Also known as: Action Force: The Movie (UK)
Release Date: April 20th, 1987
Directed by: Don Jurwich
Written by: Buzz Dixon (uncredited)
Based on: G.I. Joe: A Real American Hero by Larry Hama
Music by: Johnny Douglas, Rob Walsh
Cast (voices): Don Johnson, Burgess Meredith, Sgt. Slaughter, Michael Bell, Arthur Burghardt, Corey Burton, William Callaway, Brian Cummings, Dick Gautier, Ed Gilbert, Chris Latta, Morgan Lofting, Mary McDonald-Lewis, Bill Ratner, B.J. Ward
Hasbro, Sunbow Productions, Marvel, Toei, 93 Minutes
“I will stain my hands with your blood! No one defies Golobulus and lives… NO ONE! The last thing you will hear… is the cracking of your vertebrae… one… BY ONE!” – Golobulus
G.I. Joe: The Movie is where G.I. Joe: A Real American Hero jumped the shark. Granted, I don’t completely hate it and there are a few positives but at it’s core, this is not G.I. Joe.
This motion picture, which was originally intended to be a theatrical release but ended up being released on VHS instead, takes everything that was established in G.I. Joe and turns it on its head.
We find out that Cobra Commander is some snake dude and that he is from some secret Shangri-La like society called Cobra-La. The G.I. Joes and Cobra both get pulled into Cobra-La’s bizarre world and quickly discover a bunch of weird looking people who don’t use technology like humankind but instead have an organic type of technology. I guess it makes them similar to the alien Yuuzhan Vong from the polarizing New Jedi Order era of the Star Wars Expanded Universe continuity that Disney ignores now. Cobra-La is led by Golobulus, a creepy dude that sounds an awful lot like Mickey Goldmill from the Rocky movies.
The Cobra-La twist just really screwed G.I. Joe up. It didn’t feel right, at all. It just didn’t vibe with the great and rich mythos I had come to know before this movie hit video store shelves in 1987.
However, as I stated earlier in this review, there were some positives. So I’ll talk about those.
To start, I liked a lot of the new characters albeit not the Cobra-La ones. Lt. Falcon, who was voiced by Don Johnson, might not have had enough time to really have his story told properly, but he came a long way in this film and became a leader when it was all said and done. He started out as a womanizing, slacker douche but tragedy forced him to grow up and conquer insurmountable odds.
I also liked most of the new G.I. Joe recruits and it was cool seeing most of the old faces, as well. The scenes where Beachhead is annoyed at training the newbies makes for some good comedy.
Also, I like that the film scratched the surface with actual mortality. Duke dies in this. Well, they fixed it so that he was just in a “coma” and survived at the end (due to public backlash over Optimus Prime’s death in 1986’s Transformers: The Movie). Serpentor is also (presumably) killed when we see Lt. Falcon stuff his cape into a turbine engine, which sucks him in and grinds into his back as he screams in absolute agony and flies through the air to what should most definitely be his violent and gory death off screen. Although, he would be alive three years later in the Operation Dragonfire miniseries that kicked off the awful DiC Entertainment era.
The animation is consistent in style to the Marvel/Sunbow era of the cartoon. Although, the animation is also a bit better and a step up. That’s probably due to this having a bigger budget than the standard G.I. Joe television episodes. This would also be the last time we got the classic animation style, as DiC would take over after this film and they would turn out some really shitty looking art.
G.I. Joe: The Movie is better than the worst episodes of the Marvel/Sunbow era but it doesn’t come anywhere near the quality of the best episodes. Being that this was supposed to be the big theatrical film debut of G.I. Joe makes the end result a disappointment. It certainly isn’t unwatchable and was kind of fun in spite of its bizarre wackiness and major changes to the mythos. My mind doesn’t really consider this canon, even though it was made by the same people who gave us two great season of the show before it.
Pairs well with: The other Marvel/Sunbow G.I. Joe and Transformers stuff.